A previous Cabinet Office official has admitted he was “naive” over his involvement in ordering an investigation into journalists at a Labour think tank, in his first detailed remarks to the media since stepping down from government. Josh Simons left his position on 28 February after it emerged that Labour Together, the think tank he previously headed, had engaged consultancy firm APCO Worldwide at minimum £30,000 to investigate the history and financial backing of journalists at the Sunday Times. The probe, which looked into journalist Gabriel Pogrund’s personal beliefs and past career, sparked considerable public outcry and led Prime Minister Sir Keir Starmer to initiate an ethics investigation. Speaking to the BBC’s Newscast show, Simons voiced his regret over the incident, noting there was “a lot I’ve gained from” and recognising things he would deal with differently.
The Departure and Ethics Investigation
Simons’s determination to leave office came after Prime Minister Sir Keir Starmer initiated an ethics investigation into the matter. Sir Laurie Magnus, the Prime Minister’s ethics adviser, later concluded that Simons had not breached the ministerial code of conduct. Despite this formal clearance, Simons determined that staying in position would cause harm to the government’s operations. He noted that whilst Magnus found he had acted with truthfulness and integrity, the controversy had produced an negative perception that harmed his position and diverted attention from government business.
In his BBC conversation, Simons recognised the challenging circumstances he found himself in, stating that he was “so sorry” the situation had occurred. He stressed that taking responsibility was the appropriate course of action, regardless of the ethics advisor’s findings. Simons explained that he created the perception his intentions were improper, although they were not, and felt it necessary to take responsibility for the harm done. His resignation reflected a acknowledgement that ministerial position requires not only adherence to formal rules but also preserving public trust and avoiding distractions from governmental objectives.
- Ethics adviser determined Simons had not breached ministerial code
- Simons resigned despite clearance of any formal misconduct
- Minister referenced government distraction as resignation reason
- Simons took responsibility despite the ethics investigation findings
What Fell Apart at Labour Together
The controversy involved Labour Together’s neglect in adequately disclose its funding ahead of the 2024 general election, a subject reported by the Sunday Times in early 2024. When the story broke, Simons grew worried that sensitive data from the Electoral Commission might have been acquired via a hack, prompting him to order an examination into the origins of the piece. He was further troubled that the reporting could be exploited to revisit Labour’s antisemitism scandal, which had formerly harmed the party’s public image. These concerns, he contended, drove his decision to obtain clarity about how the reporters had acquired their details.
However, the investigation that ensued went significantly further than Simons had expected or planned. Rather than merely determining whether confidential material had been breached, the investigation transformed into a detailed examination of journalists’ individual backgrounds and views. Simons later acknowledged that the research organisation had “exceeded” what he had asked them to do, underscoring a critical failure in supervision. This escalation changed what could arguably have been a legitimate inquiry into suspected data compromises into something significantly more concerning, ultimately leading in accusations of attempting to damage journalists’ reputations through individual investigation rather than addressing significant editorial issues.
The APCO Inquiry
Labour Together hired APCO Worldwide, a global communications agency, providing funds of at least £30,000 to examine the origins and financial backing of the Sunday Times story. The brief was apparently to ascertain whether confidential Electoral Commission information was breached and to understand how journalists had accessed sensitive material. APCO, described to Simons as a “credible, serious, international” firm, was tasked with ascertaining whether the information could be found on the dark web and how it was being deployed. Simons felt the investigation would deliver clear answers about potential security breaches rather than attacks targeting individual journalists.
The findings generated by APCO, however, included seriously flawed material that far exceeded any appropriate investigative scope. The report contained details about reporter Gabriel Pogrund’s Jewish beliefs and suggested about his ideological stance. Most troublingly, it claimed that Pogrund’s previous journalism—including coverage of the Royal Family—could be portrayed as destabilising to the United Kingdom and consistent with Russian strategic interests. These allegations appeared aimed to damage the reporter’s reputation rather than engage with valid concerns about sourcing, transforming what should have been a narrowly scoped investigation into an seeming attack against the press.
Accepting Accountability and Progressing
In his first comprehensive interview since stepping down, Simons expressed genuine remorse for the controversy, informing the BBC’s Newscast that he was “naive” and “so sorry” about how events unfolded. Despite Sir Laurie Magnus, the Prime Minister’s ethics adviser, finding that Simons had not technically breached ministerial conduct rules, the ex-minister recognised that he had nonetheless created the impression of impropriety. He conceded that his honesty and truthfulness in dealings had not stopped the appearance of wrongdoing, and he considered it right to accept responsibility for the distraction the scandal had caused the government.
Simons reflected deeply on what he has gained from the incident, indicating that a distinct strategy would have been adopted had he completely grasped the implications. The 32-year-old public servant emphasised that whilst the ethics inquiry exonerated him of violating regulations, the damage to his reputation to both his own position and the administration justified his decision to resign. His decision to step down demonstrates a recognition that ministerial responsibility transcends technical compliance with codes of conduct to encompass wider concerns of confidence in government and the credibility of government during a period when the administration’s focus should continue to be effective governance.
- Simons resigned despite ethical approval to minimise government disruption
- He acknowledged forming an perception of misconduct unintentionally
- The ex-minister indicated he would approach issues differently in coming times
Digital Ethics and the Broader Conversation
The Labour Together inquiry scandal has reignited broader discussions about the relationship between political organisations, investigative practices, and journalistic freedom in the modern era. Simons’s experience functions as a cautionary example about the potential dangers of outsourcing sensitive inquiries to external companies without proper oversight or clearly defined parameters. The incident demonstrates how even well-intentioned efforts to examine potential violations can descend into troubling ground when external research organisations work under limited oversight, ultimately undermining the very political organisations they were intended to safeguard.
Questions now surround how political organisations should manage disputes with media organisations and whether commissioning private investigations into journalists’ backgrounds amounts to an appropriate reaction to critical reporting. The episode demonstrates the necessity of stronger ethical frameworks overseeing relationships between political organisations and research firms, particularly when those probes touch upon matters of public interest. As political discourse becomes progressively complex, establishing robust safeguards against possible abuse has become essential to maintaining public confidence in democratic structures and safeguarding freedom of the press.
Alerts issued by Meta
The incident underscores longstanding concerns about how technological and investigative tools can be used to target journalists and public figures. Industry insiders have consistently cautioned that sophisticated data analysis tools, originally developed for legitimate business purposes, can be repurposed to target individuals based on their career involvement or private traits. The APCO inquiry’s incorporation of information about Gabriel Pogrund’s religious beliefs and ideological positioning exemplifies how contemporary investigative methods can breach moral limits, converting objective research into reputation damage through selective information gathering and interpretation.
Technology companies and research organisations working within the political sphere face mounting pressure to create more transparent ethical frameworks shaping their work. The Labour Together case demonstrates that commercial incentives and political pressure can combine dangerously when organisations lack robust internal oversight mechanisms. Looking ahead, firms providing research services political clients must implement stronger safeguards guaranteeing investigations stay measured, focused, and grounded in legitimate business objectives rather than becoming vehicles for discrediting critics or undermining journalistic independence.
- Investigation companies must establish explicit ethical standards for political investigations
- Technology capabilities need increased scrutiny to avoid exploitation targeting journalists
- Political parties should have transparent guidelines for handling media criticism
- Democratic structures are built upon defending media freedom from coordinated attacks